#3716
Medium Database Find churn risk customers
47.8% acceptance
Feb 27, 2026
30
0
Table: subscription_events
+------------------+---------+
| Column Name | Type |
+------------------+---------+
| event_id | int |
| user_id | int |
| event_date | date |
| event_type | varchar |
| plan_name | varchar |
| monthly_amount | decimal |
+------------------+---------+
event_id is the unique identifier for this table.
event_type can be start, upgrade, downgrade, or cancel.
plan_name can be basic, standard, premium, or NULL (when event_type is cancel).
monthly_amount represents the monthly subscription cost after this event.
For cancel events, monthly_amount is 0.
Write a solution to Find Churn Risk Customers - users who show warning signs before churning. A user is considered churn risk customer if they meet ALL the following criteria:
Currently have an active subscription (their last event is not cancel).
Have performed at least one downgrade in their subscription history.
Their current plan revenue is less than 50% of their historical maximum plan revenue.
Have been a subscriber for at least 60 days.
Return the result table ordered by days_as_subscriber in descending order, then by user_id in ascending order.
The result format is in the following example.
Solution
SQL
#
# Table: subscription_events
# +------------------+---------+
# | Column Name | Type |
# +------------------+---------+
# | event_id | int |
# | user_id | int |
# | event_date | date |
# | event_type | varchar |
# | plan_name | varchar |
# | monthly_amount | decimal |
# +------------------+---------+
# event_id is the unique identifier for this table.
# event_type can be start, upgrade, downgrade, or cancel.
# plan_name can be basic, standard, premium, or NULL (when event_type is cancel).
# monthly_amount represents the monthly subscription cost after this event.
# For cancel events, monthly_amount is 0.
# Write a solution to Find Churn Risk Customers - users who show warning signs before churning. A user is considered churn risk customer if they meet ALL the following criteria:
# Currently have an active subscription (their last event is not cancel).
# Have performed at least one downgrade in their subscription history.
# Their current plan revenue is less than 50% of their historical maximum plan revenue.
# Have been a subscriber for at least 60 days.
# Return the result table ordered by days_as_subscriber in descending order, then by user_id in ascending order.
# The result format is in the following example.
# Example:
# Input:
# subscription_events table:
# +----------+---------+------------+------------+-----------+----------------+
# | event_id | user_id | event_date | event_type | plan_name | monthly_amount |
# +----------+---------+------------+------------+-----------+----------------+
# | 1 | 501 | 2024-01-01 | start | premium | 29.99 |
# | 2 | 501 | 2024-02-15 | downgrade | standard | 19.99 |
# | 3 | 501 | 2024-03-20 | downgrade | basic | 9.99 |
# | 4 | 502 | 2024-01-05 | start | standard | 19.99 |
# | 5 | 502 | 2024-02-10 | upgrade | premium | 29.99 |
# | 6 | 502 | 2024-03-15 | downgrade | basic | 9.99 |
# | 7 | 503 | 2024-01-10 | start | basic | 9.99 |
# | 8 | 503 | 2024-02-20 | upgrade | standard | 19.99 |
# | 9 | 503 | 2024-03-25 | upgrade | premium | 29.99 |
# | 10 | 504 | 2024-01-15 | start | premium | 29.99 |
# | 11 | 504 | 2024-03-01 | downgrade | standard | 19.99 |
# | 12 | 504 | 2024-03-30 | cancel | NULL | 0.00 |
# | 13 | 505 | 2024-02-01 | start | basic | 9.99 |
# | 14 | 505 | 2024-02-28 | upgrade | standard | 19.99 |
# | 15 | 506 | 2024-01-20 | start | premium | 29.99 |
# | 16 | 506 | 2024-03-10 | downgrade | basic | 9.99 |
# +----------+---------+------------+------------+-----------+----------------+
# Output:
# +----------+--------------+------------------------+-----------------------+--------------------+
# | user_id | current_plan | current_monthly_amount | max_historical_amount | days_as_subscriber |
# +----------+--------------+------------------------+-----------------------+--------------------+
# | 501 | basic | 9.99 | 29.99 | 79 |
# | 502 | basic | 9.99 | 29.99 | 69 |
# +----------+--------------+------------------------+-----------------------+--------------------+
# Explanation:
# User 501:
# Currently active: Last event is downgrade to basic (not cancelled)
# Has downgrades: Yes, 2 downgrades in history
# Current revenue (9.99) vs max (29.99): 9.99/29.99 = 33.3% (less than 50%)
# Days as subscriber: Jan 1 to Mar 20 = 79 days (at least 60)
# Result: Churn Risk Customer
# User 502:
# Currently active: Last event is downgrade to basic (not cancelled)
# Has downgrades: Yes, 1 downgrade in history
# Current revenue (9.99) vs max (29.99): 9.99/29.99 = 33.3% (less than 50%)
# Days as subscriber: Jan 5 to Mar 15 = 70 days (at least 60)
# Result: Churn Risk Customer
# User 503:
# Currently active: Last event is upgrade to premium (not cancelled)
# Has downgrades: No downgrades in history
# Result: Not at-risk (no downgrade history)
# User 504:
# Currently active: Last event is cancel
# Result: Not at-risk (subscription cancelled)
# User 505:
# Currently active: Last event is 'upgrade' to standard (not cancelled)
# Has downgrades: No downgrades in history
# Result: Not at-risk (no downgrade history)
# User 506:
# Currently active: Last event is downgrade to basic (not cancelled)
# Has downgrades: Yes, 1 downgrade in history
# Current revenue (9.99) vs max (29.99): 9.99/29.99 = 33.3% (less than 50%)
# Days as subscriber: Jan 20 to Mar 10 = 50 days (less than 60)
# Result: Not at-risk (insufficient subscription duration)
# Result table is ordered by days_as_subscriber DESC, then user_id ASC.
# Note: days_as_subscriber is calculated from the first event date to the last event date for each user.
#
# Write your MySQL query statement below
WITH user_last_event AS (
SELECT user_id,
LAST_VALUE(event_type) OVER (PARTITION BY user_id ORDER BY event_date ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) AS last_event_type,
LAST_VALUE(plan_name) OVER (PARTITION BY user_id ORDER BY event_date ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) AS current_plan,
LAST_VALUE(monthly_amount) OVER (PARTITION BY user_id ORDER BY event_date ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) AS current_monthly_amount,
MAX(monthly_amount) OVER (PARTITION BY user_id) AS max_historical_amount,
MIN(event_date) OVER (PARTITION BY user_id) AS first_date,
MAX(event_date) OVER (PARTITION BY user_id) AS last_date,
SUM(CASE WHEN event_type = 'downgrade' THEN 1 ELSE 0 END) OVER (PARTITION BY user_id) AS downgrade_count
FROM subscription_events
)
SELECT DISTINCT user_id, current_plan, current_monthly_amount, max_historical_amount,
DATEDIFF(last_date, first_date) AS days_as_subscriber
FROM user_last_event
WHERE last_event_type != 'cancel'
AND downgrade_count > 0
AND current_monthly_amount < 0.5 * max_historical_amount
AND DATEDIFF(last_date, first_date) >= 60
ORDER BY days_as_subscriber DESC, user_id ASC;